Where It Started

Before there was a camera in my hands, there was a pencil. I grew up drawing, then painting, then tattooing, always chasing whatever medium let me tell a story with an image. That path led me to Full Sail University, where I studied 3D computer animation and graduated with a salutatorian award. I thought that was going to be my career.

Life had other plans. For years, I worked as a waiter, putting in restaurant shifts to support my wife and our two daughters while I figured out how to turn creative work into something that could actually pay the bills. I kept shooting on the side automotive photography, whatever gigs I could find but it lived in the margins of a schedule built around someone else's business.

The Turning Point

Then 2020 happened. When the pandemic shut down the restaurant industry, it also shut the door on the safety net I'd been leaning on. I didn't have the luxury of easing into this. I had to decide, all at once, whether I was going to bet everything on the thing I'd been building quietly for years.

I bet on it. That year, I left the restaurant industry for good and went all-in on video production and photography full-time, no fallback plan.

Learning by Doing

The next few years were about earning the craft the hard way. I spent six years building a name in automotive photography and events videography before pushing into something almost nobody else was doing: nightscape and astrophotography.

That shift started with a single request from Rolls Royce. They wanted the Rolls Royce Spectre "Lunar Flair" project car photographed with the moon in Texas. I didn't know how to track the moon's position yet, so I learned. Later, chasing a similarly ambitious shot, I scouted a dark-sky location in Texas from my living room in Florida using nothing but Google Maps, then drove out two days before the shoot. When I got there, the spot I'd planned on didn't work — so at the last minute, I found an empty lot next to a cemetery instead. That photo went viral.

Moments like that taught me the real lesson: the technical skill matters, but the willingness to solve the problem in front of you is what actually gets the shot.

Where I Am Now

Today, Primatte Studios is built around what I do best: corporate event coverage and corporate portrait and culture video — the kind of work that helps companies show up authentically, whether that's capturing a live event or telling the story of their people and their culture on camera. Drone work, automotive photography, round out what I offer, but the core of the business is helping brands and teams look and feel like themselves on screen.

I know what it's like to build something from nothing, on a deadline that isn't optional. That's the lens I bring to every project — technical care, creative instinct, and an understanding that the work in front of the camera matters to the people behind it.